New billboards paid for by the Canadian Federal Government are popping up around Central Florida with warning messages regarding U.S. tariffs. Foreign Affairs Minister Mélanie Joly said the federal government paid for ads on digital billboards along key highways in red states. One digital billboard in Longwood on the corner of Raven Avenue and 17/92 says, "Tariffs are a tax at the gas pump." A second billboard has also been reported with another message, "Tariffs are a tax on working Americans." The Canada-backed billboards are turning heads and raising questions for local residents. "Your first-word response was 'Wow.' I couldn't believe it, right?" said Aubrey Jewett, a political science professor at the University of Central Florida.Jewett said he's never seen anything like it — a country taking its message directly to the American people."I am totally for advertising. Up in the United States they are promoting Tariffs...promoting Trump. So why can't we do the same thing down here. You call yourself a democracy...this is free speech, " said Canadian resident Anton De La Riviere. Retailers say a high tariff on Canadian goods coming to the U.S. will translate into higher prices for American consumers."We just can't afford to absorb the higher cost which will be passed along to consumers," Jewett said. "This is Canada's way of simply saying Americans will be paying for this tariff."The campaign has received mixed reactions. Some people said they never pay attention to billboards, while others questioned Canada's right to advertise in the U.S."To me, if it's something from Canada, I don't think they should have the right to put anything here, to be honest," Central Florida resident Camilla Dasilva said."It's typical of Canadians. They're being nice, really. They're saying, 'Hey, look what you're doing,' but they're not coming across like we do to them," Eduard Pineiro another Central Florida resident said.